Social Media Marketing and Having a Voice

For this week’s blog, based on my class reading in my Master’s in Social Media class, there were two distinct themes. One was how to best market yourself to your audience and the other was to project yourself in such a way that is unique to any other similar brand out there. I am willing to bet that you will be hard pressed to find any other blogger out there who is not only disabled, but using that disability as part of their brand strategy. There is only one “Social Roller” and I am glad it’s me. Having a background in journalism and writing for Borderbeat┬áhas given me a little insight on how to utilize social media to grow my audience. While writing for that publication may have been a tad limiting in content, it allowed me to find a voice in my writing and showed me how to seek out my audience. I am very aware of my conversational style of writing that many of my Journalism professors would condemn me for, because it’s not “professional.” It will never be my intention to sound robotic in anything I write, and if I do, I’m clearly losing myself to what my employer or superior wants me to be. I don’t just write the facts, I give my own personal take on the matter, setting me apart from all the other journalists in the world. Who are you more likely to trust, someone that will tell you what they think you should hear or someone who will tell you their honest opinion without being afraid of offending people? That is also why I find it a little ridiculous that people can be fired for things that they post on Facebook and Twitter, like Gary Vaynerchuk suggests in his video. Employers can check up on you and recruit you from your social media accounts when you’ve shown no interest in applying to their company, but the minute you post a picture of yourself at a party you can be fired. I absolutely think that people should be more careful of what they post and who is allowed to view that post. However, I think it’s highly unrealistic to think that every employee is an angel and completely professional all the time. Should people be allowed to be who they really are or the version their bosses want to see? I think employers can sometimes be too authoritative to their employees about projecting a good image instead of paying attention to the product or service they are providing and the audience that can give them feedback on whether that service is successful. If the audience is not happy with the product itself, the employee attitudes are insignificant. I would love to hear your feedback. Are there any points you disagree with or want to further discuss? Tell me in the comments section. And again you can follow me on any of my social media channels listed on the “About” Page.