Social Media Marketing and Having a Voice

For this week’s blog, based on my class reading in my Master’s in Social Media class, there were two distinct themes. One was how to best market yourself to your audience and the other was to project yourself in such a way that is unique to any other similar brand out there. I am willing to bet that you will be hard pressed to find any other blogger out there who is not only disabled, but using that disability as part of their brand strategy. There is only one “Social Roller” and I am glad it’s me. Having a background in journalism and writing for Borderbeat has given me a little insight on how to utilize social media to grow my audience. While writing for that publication may have been a tad limiting in content, it allowed me to find a voice in my writing and showed me how to seek out my audience. I am very aware of my conversational style of writing that many of my Journalism professors would condemn me for, because it’s not “professional.” It will never be my intention to sound robotic in anything I write, and if I do, I’m clearly losing myself to what my employer or superior wants me to be. I don’t just write the facts, I give my own personal take on the matter, setting me apart from all the other journalists in the world. Who are you more likely to trust, someone that will tell you what they think you should hear or someone who will tell you their honest opinion without being afraid of offending people? That is also why I find it a little ridiculous that people can be fired for things that they post on Facebook and Twitter, like Gary Vaynerchuk suggests in his video. Employers can check up on you and recruit you from your social media accounts when you’ve shown no interest in applying to their company, but the minute you post a picture of yourself at a party you can be fired. I absolutely think that people should be more careful of what they post and who is allowed to view that post. However, I think it’s highly unrealistic to think that every employee is an angel and completely professional all the time. Should people be allowed to be who they really are or the version their bosses want to see? I think employers can sometimes be too authoritative to their employees about projecting a good image instead of paying attention to the product or service they are providing and the audience that can give them feedback on whether that service is successful. If the audience is not happy with the product itself, the employee attitudes are insignificant. I would love to hear your feedback. Are there any points you disagree with or want to further discuss? Tell me in the comments section. And again you can follow me on any of my social media channels listed on the “About” Page.

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7 thoughts on “Social Media Marketing and Having a Voice

  1. Hi Steve, I think that Gary is right about people being fired for what they post on social media. Usually we only hear about extreme cases, such as teachers who get fired for sexual content. However, as I talk about in my blog, I think that there is a fine line. Should employers watch your every move? No. At the same time though, employees should remember that what they post can be seen by anyone and everyone and if they would like to even portray themselves in a semi-professional manner, badmouthing your current employer is never a good idea. What do you think?

    • Amanda, I think badmouthing your boss or job is never a good idea either. But, I don’t necessarily think people need to carry themselves in a professional or semi-professional manner all the time. I like the approach that some friends of mine have taken which is having two separate accounts, one that your boss and employees can see and one they can’t see. It might get a little hard to manage at times, but I think it’s better than worrying about being criticized for everything you post.

      • Steve, Thank you so much for getting back to me. I agree some people can just solve it by having two or more Facebook profiles, I myself have three. However, people need to make sure that their private/personal page stays completely private, otherwise even if they have a different profile, someone can view what they say. Personally, I just don’t post anything that I think I can get criticized for, but I know a lot of people who do whatever they want with their Facebook and don’t worry about repercussions. However, I do agree with Erin’s comment below, that if you are truly miserable it will reflect in your work and you will eventually get fired.

  2. Steven, I love your branding! Very clever. Regarding Facebook usage by employees, I don’t think it should matter what they post as long as their account isn’t linked to the company page or clients. If an employee posts about how much they hate their boss and their job, chances are their disdain is evident in the work they put out and they will eventually be replaced anyway.

    • I don’t think it’s a smart thing to complain about a job on Facebook. However, I agree that as long as nobody from your job or customers has access to that account, you should post about what you want. If someone is that unhappy with their job, why should they wait to be replaced though? If they can find something that makes them happier they should quit.

  3. Love to hear a conversation on basically the boundaries of employment via social media. This is a crazy thing I pondered today, do you think they day will come when people are judged for their work ethic, not what they do in their personal lives. I know it sounds crazy, but is it possible? Everyone seems to have some sort of social media post or picture they don’t want the public to see. Will we all one day just accept it and go back to judging people solely based on their professionalism, not there personal life?

    • Gavin, I don’t see it happening anytime soon unfortunately. When there are media personalities like Ellen Degeneres promoting embarrassing Facebook photos as a segment on her show or sports figures being fined or suspended because of what they say on Twitter, it seems that it’s more prevalent than ever. But here’s my question, when were people ever only judged on their professionalism? To me it seems that something like age, gender, race or competence are always preventing people from just looking at professionalism. It never has been the only criteria for keeping your job and it never will be.

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