For this week’s readings, it was all about how to make your audience happy enough to influence the spreading of your content. Pam Moore tells us that we have to be human and interact with them on a personal level so it doesn’t feel like we are just a mouthpiece trying to sell something. We want our audiences to feel like we understand them and gain their trust so they will share our content without having to beg or incentivize them. The well-known mantra “the customer is always right” certainly applies here. Where I think many companies go wrong with their social media content is that it’s all about their brand or their latest promotion and they don’t take the time to engage with the audience and make them feel important. What companies do you think do or don’t do a good job engaging with their audience? Just because a company might not make a sale one day doesn’t mean they can’t obtain a dedicated audience that will help their business thrive for a long time to come. It’s about winning the war, not just the battle. Guy Kawasaki emphasized finding the right image and putting the right content on your social media channel to engage the audience the right way. People can only see so many flyers for sales or promotions of new products. If a company shares a video from another company or something that might be unrelated to what they are selling at the time, it creates a persona that they are human. This creates more interest when they post about a promotion because fans of the page are not sick of hearing about it. You can share other people’s content, just make sure that you give them credit and not pass it off as your own. What kind of content do you see from your favorite pages that is unrelated to current promotions? When I was the social media manager for Persona Magazine, I had a difficult time knowing when to post and when not to post. I felt that if I was sending out a tweet or Facebook status when there was nothing relevant to report I would annoy our followers. Now I realize that posting frequently or about off topic content is necessary to maintain a presence and a sense of trust between you and followers. Mari Smith‘s article is where I lost faith in what I was reading. As a journalist, this article may have given me some decent tips on creating pieces for a magazine or newspaper. But, for someone who calls herself a “Social Media Leader” and “Facebook Marketing Expert,” she didn’t really gear this advice to posting content on Facebook. In my opinion, if a company is posting content that is as long or longer than this blog post, they are doing something seriously wrong. If you need to have meetings or spend time editing the content that is to be posted on your social media channel, people are not going to take the time and read what you have to say. Going back to what Pam Moore had to say, focus on the audience to push your content through to a larger audience using simple, eye-catching content and you will hopefully find success in marketing your new or already established business.