This week’s lecture brought up a topic that I’ve been analyzing for several weeks now, finding my voice on social media. I want to be as authentic as possible, but it’s more difficult for me because I also want to be perfect. I definitely have a different voice in written form (emails, social media, blogs etc.) than I do on the phone or in person. Social media is my area to take chances and be bolder with my relationships than I would over the phone or in person, because I can hide behind a computer. That’s an ethical quandary in itself. Once I find and become comfortable in my voice, I think building relationships will become much easier.
As I look over the checklist of advice on finding my voice provided to us in lecture, I have not perfected any of these items, but I’m more confident in certain areas. On Facebook, in both my professional account with the O.C.D. Experience and my personal account, I usually don’t speak unless I’m spoken to. I feel like that aligns with my personality because I am always approachable, but not usually the approacher. I always respond to every message I receive on Facebook, but I’m beginning to send more messages than I used to, at least on my personal account. As I get more confident in my job with the O.C.D. Experience, I may start to make connections that will improve the reach of the brand. Twitter for some reason gives me more confidence to grow my personal brand of becoming a music critic, because I have reached out to, and gotten responses from a few people in the industry that can help later on.
I feel like my natural tone in my writing is a healthy mix of passion and sarcasm. If I enjoy what I am writing about in blogs or social media, the audience will be able to feel that when they read it. When I enjoy writing, I am usually very conversational and human. If not I sound like a robot, which annoys me probably more than it annoys my audience. Unless I am doing something for school, I make myself available at all times for engaging with the audience of the O.C.D. Experience and I respond as quickly as I can. As a company, O.C.D. Experience has lessened the amount we sell on social media, because after a while the same people are seeing the same messages all the time. This can ruin relationships rather than build them.
I think the reason some brands see quick response as a threat is because it challenges them to be better. When responding to a customer’s needs, I respond as fast as I can because that’s what they need from me, moreso than what’s most beneficial to the company. Maintaining good relationships by responding to the needs of the audience will be beneficial to both the audience and the brand because it allows for brand loyalty and maintaining relationships.