When I consider behavior patterns on social media, I don’t think Facebook and Twitter are all that different for the average person. When it comes to language, people seem to be just as informal on Twitter as they are on Facebook. I think people tend to say more on Facebook just because they can. Many of the things posted on social media require an explanation or backstory that cannot be explained in 140 characters. For me, I’m more laid back on Facebook than I am on Twitter. I think because of the character restriction, I have to think long and hard about what I’m going to say on Twitter. That is why I think I use Facebook for pleasure and I use Twitter for school-and-work-related business.
I know I take more chances on Twitter than I do on Facebook, especially when it comes to engaging with other people, particularly celebrities. On Facebook, I moderate what I say in content because it’s just my friends and I am not sure how they are going to respond to what I post. With Twitter, some of my followers are complete strangers and the celebrities I tweet are not personal friends of mine. So I actually feel more comfortable posting things to strangers than I do my friends. I don’t care if someone I don’t know wants to ignore me or thinks what I said was dumb, but I care about what my friends think of me.
Moving to the content I post on each channel, I think Facebook is where I can be myself and post about my personal life or things I find interesting. I try not to post about a high score on a game to annoy my audience, but I will send a game request if I need one because that’s private between two people. I haven’t posted something about school in six months, which means I’m actually using Facebook to be social. On my Twitter profile, you will see many retweets or mentions of other people. I try to engage as many as I can to increase my followers. My postings also aren’t as frequent on Twitter because of my issues with the character count that I mentioned before. I actually didn’t post on Twitter for over two months because I didn’t have anything that interesting to post.
Ethically, I don’t see much of a difference in what people say between Facebook and Twitter. I think people moderate and respond to comments on Facebook more than they respond on Twitter. The response on Twitter is usually just the few words they can fit into a retweet, but not an actual thought out response. I think most of the time people don’t moderate, they sit back and enjoy the fact that people are paying attention to them. Moderation for any business is important because it shows the audience you’re listening and that you care, which I’m learning in my job.