All In Social Moderation

When I consider behavior patterns on social media, I don’t think Facebook and Twitter are all that different for the average person. When it comes to language, people seem to be just as informal on Twitter as they are on Facebook. I think people tend to say more on Facebook just because they can. Many of the things posted on social media require an explanation or backstory that cannot be explained in 140 characters. For me, I’m more laid back on Facebook than I am on Twitter. I think because of the character restriction, I have to think long and hard about what I’m going to say on Twitter. That is why I think I use Facebook for pleasure and I use Twitter for school-and-work-related business.

I know I take more chances on Twitter than I do on Facebook, especially when it comes to engaging with other people, particularly celebrities. On Facebook, I moderate what I say in content because it’s just my friends and I am not sure how they are going to respond to what I post. With Twitter, some of my followers are complete strangers and the celebrities I tweet are not personal friends of mine. So I actually feel more comfortable posting things to strangers than I do my friends. I don’t care if someone I don’t know wants to ignore me or thinks what I said was dumb, but I care about what my friends think of me.

Moving to the content I post on each channel, I think Facebook is where I can be myself and post about my personal life or things I find interesting. I try not to post about a high score on a game to annoy my audience, but I will send a game request if I need one because that’s private between two people. I haven’t posted something about school in six months, which means I’m actually using Facebook to be social. On my Twitter profile, you will see many retweets or mentions of other people. I try to engage as many as I can to increase my followers. My postings also aren’t as frequent on Twitter because of my issues with the character count that I mentioned before. I actually didn’t post on Twitter for over two months because I didn’t have anything that interesting to post.

Ethically, I don’t see much of a difference in what people say between Facebook and Twitter. I think people moderate and respond to comments on Facebook more than they respond on Twitter. The response on Twitter is usually just the few words they can fit into a retweet, but not an actual thought out response. I think most of the time people don’t moderate, they sit back and enjoy the fact that people are paying attention to them. Moderation for any business is important because it shows the audience you’re listening and that you care, which I’m learning in my job.

Billboard is Climbing the Social Media Charts Slowly

Having a good relationship with customers is imperative to the success of a brand. In scanning all of the major brands I follow on social media, one seemed to stand out as being on their way to conducting good customer relationship management or CRM. Billboard is a well-respected company that specializes in analyzing chart success of today’s biggest songs while also breaking major music news. They currently have channels on Facebook, Twitter and Instagram which totals close to 5 million followers among the 3 channels. Their current CRM on social media is good, but like everything else, can be improved.

Billboard on Twitter does a great job of mentioning other musical artists that are in the articles they tweet. What they don’t do is engage in conversations with those artists or any other fans. The only retweets they send are when they are mentioned in the tweet or the tweet contains an article that was written by Billboard.

Billboard

 

Their activity on their Facebook page is pretty much the same as Twitter. They tag artists’ fan pages that are mentioned in the articles they share. However, they have received anywhere from two to 2,000 comments on posts just from the last few days and they haven’t replied or liked a single one! A social media team is not only meant to create the posts, but engage with the customers and Billboard is not doing that. At O.C.D. Experience, even if our social media team doesn’t reply to every comment or tweet, we at least like or favorite the comment or tweet. No response at all makes it seem like Billboard doesn’t care about its fanbase as much as other companies do.

Billboard’s voice on Facebook is so stale that when they do try to add some personality, it seems like they’re doing it because they have to, not because they want to. But, their Twitter account seems like it is run by a completely different person because their voice is fun and at least tries to include the audience a little by asking questions. Their Twitter profile is updated several more times a day than their Facebook page, which show’s me where their social media focus is. If one were to really analyze it, there seems to be a new person tweeting than there was even a few days ago, because the voice has gotten more lively in the last handful of tweets. Overall on both accounts, it’s very clear that their purpose on social media is to promote themselves. Every single post on Facebook or update on Twitter has a link to an article on their website.

If they want to increase their influence on social media, they need to start including their audience in conversations and don’t put 100 percent of the focus on self-promotion. I know what I said last week about self-promotion, but there’s a certain point where it gets too much, and Billboard has surpassed that point. I want to enjoy following them on social media, but unless they change their habits, I won’t be able to enjoy them.

LinkedIn’s User Agreement

In this week’s reading reaction we looked at the Terms and Conditions of Facebook, Twitter and Instagram, which were also briefly covered in lecture. For this week’s assignment I decided to tackle the Terms of Service for another social media channel that could be very valuable to me in the future, LinkedIn. LinkedIn is quickly growing to be my second favorite channel, behind Facebook, so I decided to analyze what you can and cannot do on the channel.

Some aspects of LinkedIn’s User Agreement are confusing and contradictory. Firstly, I take LinkedIn very seriously as a digital resume and an opportunity for working professionals to showcase themselves to potential employers. If every member of LinkedIn is supposed to be a working professional, why is the minimum age in the United States only thirteen? At thirteen years old a person is barely legal to work, so I find it hard to believe that they should be allowed to have a LinkedIn profile. If the majority of thirteen year olds are not working, then they’re either not on LinkedIn or they are using a profile for something they shouldn’t be using it for. It is my feeling that LinkedIn should raise the minimum age of users to at least fifteen or sixteen, in order to prevent the creation of fake profiles or inappropriate content, which is also part of the User Agreement.

Like with Facebook, the user owns the content they publish, but LinkedIn has the right to use content published on the channel at their discretion without notifying the user. I don’t like that part of the agreement, but I understand that LinkedIn is a business. When a song I wrote was chosen to be recorded by an independent record label, the contract said I retained all rights to the song, but they had the discretion to change the arrangement or lyrics as they saw fit to increase the quality of the song. With that, I am also allowed to sell the song to another label if I choose, a label that could keep everything the way it was originally intended. I may not like every detail in the agreement, but I don’t think I can make an argument that there’s anything unethical about that detail.

As is the case with Twitter, LinkedIn does not monitor all content and it is up to the users to report anything illegal or unethical. However, it says that LinkedIn has the right to limit or prohibit contact between LinkedIn members or limit the amount of connections a person has. If a LinkedIn user is “solely responsible for your interactions with other Members,” then how is LinkedIn allowed to limit interactions? If an interaction has been reported and LinkedIn revokes your right to that interaction after the fact, that should be made more clear in the User Agreement.

As of right now, those are the ethical dilemmas of LinkedIn I object to. If they could reword some of the entries to make them more understandable, many of their ethical issues would be resolved. I’m looking forward to seeing how they revise this agreement in the future.